Olay completely transformed the interior of Studio 525 by creating a wonderland of skincare to celebrate their new signature product: the Superserum. Visitors were led through a tunnel showcasing the timeline of skincare trends into Studio A, where they were met with the atmospheric installation. Brand ambassadors educated visitors into the chemical makeup of the Superserum, showcasing its restorative properties, and were encouraged to take photos with a massive bottle of the product in the center of the studio.