Aēsop’s launch event for Aurner Eau de Parfum was an immersive olfactory experience, blending science and artistry in a strikingly designed space.
Technicians in crisp white lab coats moved throughout the venue, orchestrating a sensory seminar that deconstructed the fragrance’s key elements—magnolia leaf, Roman chamomile, and cedar heart. The event paid homage to Aurner’s creator, Céline Barel, a longtime collaborator of the brand, and marked the twelfth addition to Aēsop’s evolving Eau de Parfum collection.
Bathed in gorgeous pink lighting, the space was a study in contrasts, with sleek silver accents—oversized nose sculptures, metallic trees, and reflective details—creating a futuristic yet intimate atmosphere. The mezzanine alcove was transformed into an exclusive VIP enclave, adorned with silver props nestled into the shelves, offering guests a heightened sensory experience. The evening encapsulated Aēsop’s meticulous craftsmanship and dedication to storytelling, leaving attendees enveloped in the essence of Aurner’s evocative new scent.