Brooks Running hosted an immersive launch of the Glycerin Flex running sneaker, transforming Studio 525 into an interactive brand environment celebrating innovation, movement, and community. The multi-day pop-up invited guests to experience hands-on product demonstrations, engage with interactive storytelling moments, and participate in a Brooks Run Club group run originating from the space. Designed to seamlessly support both experiential activation and community programming, the event showcased Studio 525’s versatility as a destination for large-scale brand launches, consumer experiences, and performance-driven activations.

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