Studio 525 welcomed Hublot and Jeff Koons for the New York launch of their latest collaboration, transforming the Chelsea venue into an immersive celebration of contemporary art, design, and high horology. The studio’s 30-foot walls became a canvas for monumental projections of Koons’ iconic Balloon Dog, while sculptural installations and the showcase of the MP-14 Origin by Jeff Koons created a dynamic visual experience throughout the space.
The evening brought together art, fashion, music, and culture during NYFW, with Tinashe setting the soundtrack through a live performance and DJ set. From the immersive production to the energy of the celebration, Studio 525 provided a striking backdrop for the debut of Hublot and Jeff Koons’ latest creative collaboration.