INITIO Parfums Privés Unveils 'Power Self' at Studio 525
Studio 525 was the backdrop for the launch of INITIO Parfums Privés' latest fragrance, Power Self. The space was transformed with a sleek white and gunmetal aesthetic, setting the tone for an evening that blended scent, sound, and visual artistry. Guests, including Dascha Polanco, Derek Deng, and Melissa Vale, explored the fragrance through interactive installations while an electrifying EDM soundtrack filled the venue.
From dynamic lighting displays to curated scent discovery stations, every detail was crafted to immerse attendees in the world of Power Self. The event seamlessly combined luxury and innovation, creating an atmosphere that highlighted the bold essence of the fragrance.
Studio 525’s adaptable space allowed INITIO to execute a highly curated brand experience, demonstrating how the venue can be transformed for unique activations. The event was a testament to the power of experiential storytelling in an environment designed to bring creative visions to life.