At Studio 525, Jellycat brought its 2026 Space Collection to life through a fully immersive, out-of-this-world launch experience. The venue was transformed into a cosmic environment using large-scale projection mapping, enveloping guests in a universe of moving light, color, and celestial imagery. Anchoring the space was a striking vehicle installation driven directly into the venue, reinforcing the sense of arrival into a new world and blurring the boundary between physical set design and storytelling.

The experience was designed as a playful yet high-impact journey. Guests moved through a dynamic environment where every surface contributed to the narrative, creating a sense of discovery at every turn. The result was a bold, transportive brand moment demonstrating Studio 525’s ability to support technically complex builds and large-scale experiential concepts that push beyond traditional event formats.