Studio 525 hosted an unforgettable Prada Beauty activation produced by the renowned production company, Mazarine, which drew impressive crowds with lines wrapping around the block. The Prada Beauty Paradoxe Virtual Flower Lab was a striking visual and immersive experience, set against the venue’s soaring 30-foot ceilings, stunning skylight, and flexible, column-free space.
Studio 525 offered the creative freedom to build, paint, and implement bold design concepts, allowing Prada and Mazarine to execute innovative ideas like a 3D body scan, AI-generated fragrances, a curated flower market, and an olfactory room filled with scented, smoke-filled bubbles.
Kicking off NYFW, this pop-up celebrated Prada's Paradoxe fragrance, offering visitors a range of sensorial experiences that seamlessly blended technology, art, and fashion. Studio 525’s transformable layout proved to be the ideal setting for such a cutting-edge activation.
Creative + Production: @mazarinegroup